May
07
2008
No Dwellin’ on Ellen
We were this close.
The Ellen Degeneres Show had expressed an interest in presenting the audience of their Mother’s Day Show gift baskets, specifically SaraBear diaper caddies© brimming with vibrantly colored BabyLegs and impossibly soft and luxurious Woobee blankets and burp cloths. It was the opportunity every business hopes for, the exposure, the momentum, the thrill of being the one.
For a few weeks we operated on a different plane, alternately savoring the idea of what might be and struggling to coordinate the logistics of fulfillment houses, shipping, timing and cost. There was the neurotic checking of email, the phone calls and the cross-office musing, “What do you think will happen?” and “How do we prepare for the weeks to follow?” It was exciting and challenging and the kind of experience that takes you to a place where you are forced to think differently.
Late last night we received word that Friday, when Jessica Alba makes her radiant way to the center of the stage she will not be gifted a SaraBear diaper caddy©, her little one will not be bundled in a Woobee or kept cozy with BabyLegs. It is difficult not to be disappointed, yet somehow, the truth is, we aren’t.
For a moment in time a heavy drape was pulled back affording us a glimpse of what is possible. We saw the pinnacle, and whether it is ultimately Ellen, or Oprah, The View or some other network launch pad, it’s there.
Starting today with this could have been, instead of a missed opportunity, we see what can be, or, perhaps better stated, what is meant to be. It’s beautiful here in the Adirondacks with the emphatic greens of new leaves and declarative purples of the first bold crocuses springing up all around. We have a new baby to celebrate, exciting changes and the triumph of friends like Bethany at The Polkadot Platypus, who will be featured on The Today Show this Friday.
So, if you’ll excuse us, we are off to sprint toward new horizons. Here’s to getting this close and then pushing ahead and getting there!
Three cheers for you guys! I love hearing about and watching your success. I am sure the next time you will get it.
Posted by Crystal D
May 7, 2008 8:47 am
Why thank you so much! I’m trying not to get my hopes up too high, but excited nonetheless. And of course the SaraBear diaper caddy will remain as a featured item on Friday since it is our number one seller.
I was just talking to Heather at Woobee and she told me about Ellen. Such a bummer. So close, yet so far away. One day my friend, one day.
Posted by Bethany
May 7, 2008 10:00 am
I have to admit… I am slightly relieved that the network debut hasn’t happened quite yet… now, when it does happen (as it most certainly will), viewers will most definitely logon to http://www.sarabearbaskets.com and see something worth staying for
It’s all about timing…
Posted by Raeanne Wright
May 7, 2008 1:50 pm
I share your same feelings, the taste of the possible success in my mouth - but I wasn’t sure if the flavor was bitter or sweet. After the weeks of neurotic wondering I am relived it is all over and can get back to my life enjoying the world around me in the NOW.
Posted by Heather Correa - Woobee
May 7, 2008 4:24 pm
That’s too bad! So close, but like you expressed it won’t be your only chance.
I love babylegs as do all of my 4 kids.
MK
Posted by mommyknows
May 8, 2008 10:55 am
[...] past week has been a whirlwind of anticipation, celebration and mild sleep deprivation. Between the petal soft baby kisses and the cross country [...]
Posted by Hope runs eternal
May 8, 2008 9:19 pm
You guys have a very nice product and the time will come. You are wise to know timing is so important. I remember when I was so upset Target was not going to launch our product for another 6 months from when they first told us they would. If that date would not have changed, we would have been dead…
Good luck!!!
Posted by Ryan Fernandez
May 12, 2008 10:43 am
We hear your message, thanks for your words! The wisdom part is lovely, but we always wish it came a little sooner…
Posted by Melissa Bramlage
May 14, 2008 4:47 am