Oct
18
2009
Dancing Her Way to Babies”R”Us
Dancing Princesses Avery, Finley and Briar Magee
Sometimes in life you get taken by surprise, as natural milestones blossom like miracles. About three years ago we did a photo shoot for new packaging for our diaper caddies. We had two models in a local mom and her daughter. The baby was as beautiful as we could have hoped for, with twinkling eyes, a radiant smile and toes so edible they made it onto the packaging.
Looking back, I realize that it was a pretty magical convergence of life parallels— a photo shoot for mom and baby, forever capturing the magic of a moment in time and the earliest days of a new product. You might think it’s a stretch to compare a baby and packaging, but little Avery, barely 9 months at the time of the shoot, was coming into her own, beginning to gurgle and kick at the activity around her, while the diaper caddies were beginning to take off, that particular round of packaging was targeted at the goal to reach wider distribution.
Now, three years later, Avery is a pre-schooler, walking home each day with breathless tales of tag on the playground and learning new songs in the classroom. SaraBear diaper caddies have exciting tales of their own, first tentatively crawling into boutiques, then walking into Target Stores throughout the country and now running into Babies “R”Us and Babiesrus.com – the world’s leading baby products retailer and the #1 Baby Registry site in the U.S.
We always knew that things would change, babies would grow up and new frontiers would be explored as a company, but it still takes our breath away.
Our gorgeous little model has grown up so much, with a baby sister taking on her own role in SaraBear photography, but to us the laughter of that 9 month old during a photo shoot one winter will endure like the first caddies crafted in a basement in the Adirondacks of New York.
Avery’s timeless baby face
