You ever look up and realize that you’ve been going, I mean really going, for as long as you can remember?
Between kindergarten graduations, potty training and giving birth, to logo updating and website redesigns, we have been busy around the clock. Just last week we just sent designs for new collateral materials to the printer so that we could have them to Christina Hudson at Peas & Honey in time for the show in the second week of July. Later this summer we’ll have another run done for the ABC Kids Expo. Throw all of these things together with new offices, new retailers and new countries (in the UK we sell “nappy caddies”), it can be easy to forget how it all began.
Crying, lots and lots of crying. Mostly baby, but maybe a little mom.
These wonderful baskets with their appealing colors and fanciful patterns? They started as a solution, a weapon in the fight against colic and chaos. It was one woman throwing down the gauntlet, refusing to succumb to the staggering futility that can threaten to squelch everything as a baby cries inconsolably. She looked around as her murmurs and her kisses did nothing to quell the cries. What she realized was that if she couldn’t fix it, she could ease it.
The things that prolonged a crying jag, or the things that exacerbated an already fussy baby needed to be eliminated.
Diapers - check!
Wipes - check!
Diaper rash cream - check!
Burp cloths, gas drops, tissue - check, check, check!
No more searching, no more struggling, never again would she stretch and disturb a finally quiet baby. The diaper caddy was born and every day after she used it.
Until last week. We spoke in hushed tones as Fin napped:
“Nate made it through the night.” She told me proudly.
“Really? That’s incredible.” I gushed.
“I know, but you know what? Benny is super excited and I’m kind of sad.” Then she was quiet.
The milestone rocked me, her last baby was finished with diapers and the product that she invented single-handedly would no longer be a necessity for her family. Her daughter will use a caddy for hair ties and Barbie clothes, maybe Nate will use one for Matchbox cars, but never again will Melissa use her caddy for diapers. She’ll continue to improve it and promote it, but from here on out she’ll be producer and not consumer.
Holding Finley in my arms and thinking of the two caddies at home, stuffed to overflow with 3’s and 6’s, I felt a lump in my throat knowing that the day will come for me too. One day my babies will be out of diapers, kids. I looked at Melissa across a room filled with baskets and liners and sketches with new ideas and I smiled. The legacy of Melissa’s babies will live forever in these caddies. The diapers that she brought in, no longer needed in her house, will come to mine. We are linked, Melissa and I, as we journey ahead watching our babies become children and as our product takes flight.
Lift your head up from all that you are racing to complete and go have a moment with your baby, whether he’s in diapers, or whether she is practicing on the potty. Live in this moment.